Tag Archives: Hermann Zapf

“The alphabet remains”

Hermann Zapf, circa 1967:

Autocomposition, and computerized composition are already with us. Designing types and letters for the new technology will increasingly involve mathematics and the laws of electronics…. Tradition and progress must be logically united. Does the new technology mean the serious lettering artist will be dispensable? No. The alphabet remains. But we will have new tasks to learn. But in learning them, we must take time to observe the world around us, and remember above all the artist’s challenge: to ensure, despite technology and mass production, that beauty is never lost.

The Art of Hermann Zapf from Johnny Dib on Vimeo.